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Showing posts from September, 2018

The problem is perception Pt2

The thing I find most frustrating as a graphic designer is when a client or colleague chooses the worst option presented to them or requests an amendment to a design that will make it worse, or just plain bad. Sometimes I just have to concede. Sometimes I just have to make do and follow through with the bad choice. But sometimes good design is really worth fighting for. What makes a really good piece of design worth fighting for is the benefit it provides that would not be achieved otherwise. Design that's worth fighting for is design that adds value, a lot of value, quantifiable value, compared to the alternative. And so, I see it as part of my job to, as far as is appropriate, help the client or colleague understand why one design is better than another - to help them have their perceptions changed. Often, I want to educate those I work with why I believe a certain design is better than another. I want them to end up on my side. I want them to change their mind - their per